Sho Madjozi x Edgars Collection
Logo // Visual Identity Design

I was tasked with designing a cool logo and visual identity for Edgars & Sho Madjozi's collaborative clothing range which was sold exclusively at Edgars stores and online platforms.

Sho Madjozi Collection logo development gif

Inspired by Sho Madjozi's fun, vibrant energy and bold sense of fashion.

Sho Madjozi Collection final colour logo gif

Sho Madjozi logo pattern development

The logo and clothes are a representation of Sho Madjozi's colourful Tsonga heritage & energetic personality.

Sho Madjozi Collection logo colour variants gif

Sho Madjozi wearing her collection in Edgars photoshoot

Sho Madjozi Collection crop top

Sho Madjozi Collection swing tag design


The collaborative/co-created fashion collection reconnected Edgars with local urban pop culture by Africanising the brand.

Watch

Sho Madjozi's dancers wearing the collection in the official 'Kona' music video.