Edgars Website Launch
Digital Design // Promotional
Edgars red square grid creation

Promotional content for Edgars’ new website launch in 2019.

The Project

We designed a WWW ‘Wear Whatever Whenever’ icon specifically for the new website emphasising that customers could now show and ‘own the look’ from wherever and whenever. We also designed various marketing collateral; social media posts, emailers and point of sale banners all using web inspired elements highlighting all the site’s new features for an improved shopping experience.


Credits

Creative Director: Warwich Rautenbach

Head of Design: Juac Mostert

Designer: Qondile Dlamini // Nomonde Mtetwa

Animation: Gift Matlala // Nomonde Mtetwa

Head of Design: Juac Mostert


Edgars red square grid creation




The campaign was launched online as well as promoted in-store.