I was tasked with helping out with rebranding Edgars' one of South Africa's oldest retail companies. The project included a new logo and whole new identity for the brand which was in dire need of a refresh.
The creative direction was led by the talented Vumile Mavumengwana and executive creative director, Adam Whitehouse. The main idea behind the visual identity was taking the red square and owning it, making it more than just a logo. We developed a square based grid system, patterns, devices and an entirely new identity all based from the Edgars red square.
Cannes Lions: Bronze – Entertainment (2019)
Loeries: Silver – Digital // Social Media (2019)
Epica Awards: – Silver: Branded Content // Music Video (2019)